Ooit had Bert Visscher de 3 E’s (zie hier) van adviseren; Tom Peters zou niet zichzelf zijn als hij er niet 19 (een beetje veel) wist te produceren! Hier de 19 E’s van Excellence:

• Enthusiasm. (Be an irresistible force of nature!)
• Energy. (Be fire! Light fires!)
• Exuberance. (Vibrate—cause earthquakes!)
• Execution. (Do it! Now! Get it done! Barriers are baloney! Excuses are for wimps! Accountability is gospel! Adhere to the Bill Parcells doctrine: "Blame nobody! Expect nothing! Do something!")
• Empowerment. (Respect and appreciation rule! Always ask, "What do you think?" Then listen! Then let go and liberate! Then celebrate!)
• Edginess. (Perpetually dancing at the frontier, and a little or a lot beyond.)
• Enraged. (Determined to challenge & change the status quo!)
  
• Engaged. (Addicted to MBWA/Managing By Wandering Around. In touch. Always.)
  
• Electronic. (Partners with the world 60/60/24/7 via electronic community building and entanglement of every sort. Crowdsourcing rules!)
  
• Encompassing. (Relentlessly pursue diverse opinions—the more diversity the merrier! Diversity per se "works"!)
  
• Emotion. (The alpha. The omega. The essence of leadership. The essence of sales. The essence of marketing. The essence. Period. Acknowledge it.)
  
• Empathy. (Connect, connect, connect with others' reality and aspirations! "Walk in the other person’s shoes"—until the soles have holes!)
  
• Experience. (Life is theater! Make every activity-contact memorable! Standard: "Insanely Great"/Steve Jobs; "Radically Thrilling"/BMW.)
  
• Eliminate. (Keep it simple!)
  
• Errorprone. (Ready! Fire! Aim! Try a lot of stuff and make a lot of booboos and then try some more stuff and make some more booboos—all of it at the speed of light!)
  
• Evenhanded. (Straight as an arrow! Fair to a fault! Honest as Abe!)
  
• Expectations. (Michelangelo: "The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it." Amen!)
  
• Eudaimonia. (Pursue the highest of human moral purpose—the core of Aristotle's philosophy. Be of service. Always.)
  
• Excellence. (The only standard! Never an exception! Start now! No excuses! If not Excellence, what? If not Excellence now, when?)

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